SEO Guides & Blog Always404ing.com

Always404ing.com's SEO Blog is your go-to resource for bi-weekly insights, tips and tricks from over 17 years of professional SEO experience for both large and small B2B brands:

New changes and updates to search indexing algorithms.
Best practices to follow for crawlers reading and indexing content.
Off-page SEO & On-page SEO - Do's and Don'ts.
How ranking on google works TODAY.

Keep up to date with the latest industry news and advice from SEO industry experts aka experienced search engine professionals. You'll even master winning featured snippets on google SERPs.

Leveraging SEO and SEM for Long-Term Success and Enhanced Domain Authority

Mastering B2B SEO | A Comprehensive Guide to Boosting Domain Authority

A Step-By-Step Guide to Setting up Google Analytics 4 (GA4)

Google Throws in the Towel: Open Source AI Leaves the Tech Giant Reeling

Navigating the Next Generation of Search: Unpacking Google's AI-Powered Ads

The Ultimate Guide to Featured Snippets: How to Master the Art of Snippet Domination

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How to Featured Snippets: An introduction to ranking signals.

Understand what matters most to google indexing when displaying search results on requested queries. Here's a sneak peek of our featured snippets guide.

Understanding Google's Ranking Signals

Google uses over 200 factors to determine the ranking of web pages, but for the sake of this guide, we'll focus on the most important signals that can help you secure a featured snippet.

On-page Optimization

Ensuring that your content is well-organized, keyword-rich, and easily accessible for both users and search engines is crucial. Properly formatting your content with headings, subheadings, bullet points, and lists can improve your chances of being featured.

Off-page Optimization

High-quality backlinks from authoritative websites signal to Google that your content is valuable and trustworthy. Implementing an effective link-building strategy can help you acquire these crucial backlinks.

Search engine optimization (SEO) is an essential aspect of digital marketing, particularly for B2B professionals looking to boost their online presence, drive organic traffic, and increase conversions.

Technical SEO

Optimize your website's performance by improving site speed, implementing mobile optimization, and addressing any crawl errors or broken links. Ensuring that your site is technically sound can boost your chances of appearing in featured snippets.

Content Strategy

Creating well-researched, in-depth, and relevant content that answers searchers' questions is a must. Google favors content that offers a comprehensive and accurate answer to users' queries.

Structured Data

Incorporating schema markup and other structured data formats can help search engines understand your content better, increasing your chances of being featured in a snippet.

One of the most coveted spots on Google's search engine results page (SERP) is the featured snippet – the brief summary of content displayed prominently at the top.